I personally haven't used the service or have dealt with the people at standard broadband, so I won't say either they are good or bad, but both my carpool buddies have now quit and have gone over to Bell for their internet services. They both were upset about outages that Standard Broadband had, and both of them were reliant on internet for their VoIP phones, which impacted them badly. Aside from that, they were not quite impressed with the two people that picked up the phone when customer service was called i.e. John or Tom.
One thing is for sure, if you do decide to move over to Standard Broadband, you have no recourse - what I mean is that you'll pay for $200 for installation, which is non-refundable, and will end up with their satellite dish over your roof, even if you want to move out of their services. Just be cognicent of the decision you make and know pros & cons of it.
For me, I am happy customer of Cogeco

I've got nothing but good to say about their service, and customer service. Yes, they are a bit pricey, and don't have unlimited bandwidth like Standard Broadband, but everyone has to weigh the services based on their own situation, and I am happy with 175Gb per month with 30Mbps download speed (atleast for now) for $45/month. If you want more bandwidth, then Start or Standard Broadband may be the way to go.